Frequently Asked Questions
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Why Defining the Right Metrics Matters More Than Pushing for Predefined Metrics
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Defining the right metrics is crucial to achieving success in any endeavor, be it personal or professional. In a study published by Harvard Business Review, that says, researchers found that companies that use the wrong metrics to measure performance often fail to achieve their goals. The study showed that companies that focused on financial metrics such…
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Hit on Customers’ Dopamine to Create Digital Experience More Personalized
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Better customer retention and higher levels of consumer engagement can be attributed to personalization. Businesses may take advantage of consumers’ increasing desire for one-of-a-kind experiences by first mastering the underlying psychology of consumer behavior. What makes personalization so effective is its ability to anticipate customer needs and provide them with a solution at the exact…