Frequently Asked Questions
-
Why Defining the Right Metrics Matters More Than Pushing for Predefined Metrics
Posted on
Defining the right metrics is crucial to achieving success in any endeavor, be it personal or professional. In a study published by Harvard Business Review, that says, researchers found that companies that use the wrong metrics to measure performance often fail to achieve their goals. The study showed that companies that focused on financial metrics such…
-
Your MarTech is Not What You Think
Posted on
Any marketing plan’s overarching concept remains to expand customer participation at every touchpoint. Discovering the value of a consumer over time is a proven approach to achieving marketing success. In the history of marketing, analytics and data have never been more critical. Nonetheless, they’ve never been more out of date than they are now, as…