Frequently Asked Questions

  • Navigating Digital Marketing in a Volatile, Uncertain, Complex and Ambiguous World

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    Digital marketing is evolving rapidly, presenting opportunities and new challenges for brands looking to connect with audiences. As new technologies reshape consumers’ digital experiences, marketers must constantly adapt strategies and mindsets to keep pace. However, the sheer amount of change can feel overwhelming. The fluctuations of search algorithms and social media platforms constantly create uncertainty.…

  • AI Customer Experience Ushers in a New Era of Engagement

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    In the ever-evolving landscape of customer service, the integration of Artificial Intelligence (AI) has ushered in a groundbreaking shift. This advancement signifies a technological change and a fundamental transformation in customer engagement strategies. AI enables businesses to foster deeper, more meaningful interactions, paving the way for lasting relationships and enhanced loyalty. The Paradigm Shift in…

  • Fueling Customer Experience Programs with Generative AI

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    Businesses are increasingly prioritizing the enhancement of customer experience across different industries. As a result, companies are striving to deliver personalized, efficient, and hassle-free customer service that meets evolving customer expectations. One of the technologies that have revolutionized this domain is generative artificial intelligence (AI). Generative AI models powered by large language models can automate…

  • Unlocking User Experience Design: Strategies for Success

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    Are you curious about the world of User Experience Design? Do you want to unlock the secrets to creating successful digital experiences? Look no further! In this piece, I’ll dive deep into the world of UX design and explore strategies for achieving success in this domain. I’d start by understanding user experience design and how…

  • Navigating the Digital Customer Experience Landscape: Solutions for Common B2B Marketing Challenges

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    In today’s digital age, B2B marketers face unique challenges in delivering an exceptional customer experience. The task may seem daunting, from building effective digital strategies to enhancing personalization and optimizing website user experience. However, overcoming these obstacles and creating a successful B2B marketing campaign is possible with the right tools and approach. This blog will…

  • Combine Your Sustainable Business Strategy with Customer and Employee Experiences

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    Technology contributes to environmental issues through e-waste, deforestation, toxic chemicals, heavy metals, and greenhouse gases. Both businesses and consumers have a role to play in promoting sustainability. Choosing companies that prioritize sustainability and providing feedback can encourage sustainable practices. Sustainability is increasingly important to businesses and will continue to be a priority. As we celebrate…

  • Boost your “Digital” CX by bridging the gap between AI and EQ

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    The modern era of technology and computerization has made us neglect the human intellect and emotions. AI is evolving – and seemingly unchecked. Its supporters highlight promising advancements in customer service, data processing, and decision-making. On the other hand, detractors are quick to point out the wide-ranging effects of job loss and the concern that…

  • Your MarTech is Not What You Think

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    Any marketing plan’s overarching concept remains to expand customer participation at every touchpoint. Discovering the value of a consumer over time is a proven approach to achieving marketing success. In the history of marketing, analytics and data have never been more critical. Nonetheless, they’ve never been more out of date than they are now, as…

  • Hit on Customers’ Dopamine to Create Digital Experience More Personalized

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    Better customer retention and higher levels of consumer engagement can be attributed to personalization. Businesses may take advantage of consumers’ increasing desire for one-of-a-kind experiences by first mastering the underlying psychology of consumer behavior. What makes personalization so effective is its ability to anticipate customer needs and provide them with a solution at the exact…

  • Nominated at CXMStars™ 2023 – Top CX Influencer by CXMagazine UK

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    This is super feeling to be nominated among Top CX Influencers by 2023 CXMStars™! Below you can find all of the 2023 nominees that are up for this competition. Ana Iorga CEO and Chief Neuroscientist Buyer Brain Ben Phillips Head of CX Performance Centre, Europe Fujitsu Bruno Guimaraes Founder Amigos do CX Daniel Brown Co-Founder…