Frequently Asked Questions
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What is SEO?
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Search Engine Optimization (SEO) is the process of optimizing web pages and their content to be easily discovered by users searching for terms relevant to your website. The term refers to the improvement of unpaid results and excludes direct traffic and the purchase of paid placement. To put it in another way, enhancing a website’s…
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What is Analytics?
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The process of collecting, examining, and interpreting data in order to gain knowledge and make wise decisions is known as analytics. Businesses rely significantly on analytics to generate growth and maintain competitiveness in the current digital era. Data analytics can give firms insightful information about everything from website traffic to consumer behavior so they may…
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What is MarTech?
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MarTech (a.k.a. Marketing Technology) refers to the collection of tools used to improve marketing processes including customer acquisition, management, and engagement. In other words, the term “MarTech” is used to refer to the various pieces of software that help marketers accomplish their goals. Digital tools are used at all stages of marketing strategy development, implementation,…
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What is Employee Experience (EX)?
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The term “employee experience” (EX) is used to describe an employee’s overall impression of their time spent in the workplace, from their interactions with supervisors and coworkers to the nature of their work itself. There is a correlation between employee satisfaction and company success in terms of engagement, productivity, and retention; all three can be…
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What is Employee Engagement?
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Employee engagement refers to a person’s emotional dedication to their employer and its objectives. Employees that are engaged are motivated, effective, and dedicated to the success of the company. What are the strategies for engaging employees? Employee engagement is the process of creating a work environment where employees feel valued, supported, and motivated to do…
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What is Human Experience?
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Human Experience refers to the sum total of all interactions, perceptions, and emotions that an individual goes through in their daily life. It encompasses everything from the physical environment and social interactions to personal beliefs and cultural background. The human experience is a critical factor in shaping a person’s thoughts, attitudes, and behaviors. In other…
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What is Omnichannel?
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Companies now face intense competition and a fast-paced corporate environment and need to have a comprehensive approach to reach customers across multiple channels. This is where omnichannel comes in. Omnichannel is a strategic approach that provides customers with a seamless shopping experience across all channels, whether it is online, in-store, or via mobile. This approach…