Frequently Asked Questions
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CX Gone Wrong: 100 Common Pitfalls to Watch Out For
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Customer experience (CX) is the new battleground for businesses. Whether you are a small business or a Fortune 500 company, delivering an outstanding CX has become non-negotiable. In today’s competitive environment, even the slightest misstep can result in losing customers to your competitors. But what exactly is CX, and why does it matter? This post…
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Navigating the Digital Customer Experience Landscape: Solutions for Common B2B Marketing Challenges
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In today’s digital age, B2B marketers face unique challenges in delivering an exceptional customer experience. The task may seem daunting, from building effective digital strategies to enhancing personalization and optimizing website user experience. However, overcoming these obstacles and creating a successful B2B marketing campaign is possible with the right tools and approach. This blog will…
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What are the common questions that businesses should know the answers to before developing a web strategy?
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How can web optimization improve user experience on a website or app? What are some standard personalization techniques used in web design and marketing? How important is considering mobile optimization when designing a website or app? Mobile optimization is critical when designing a website or app. With the increasing use of mobile devices, ensuring your…
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What is MarTech?
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MarTech (a.k.a. Marketing Technology) refers to the collection of tools used to improve marketing processes including customer acquisition, management, and engagement. In other words, the term “MarTech” is used to refer to the various pieces of software that help marketers accomplish their goals. Digital tools are used at all stages of marketing strategy development, implementation,…
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Your MarTech is Not What You Think
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Any marketing plan’s overarching concept remains to expand customer participation at every touchpoint. Discovering the value of a consumer over time is a proven approach to achieving marketing success. In the history of marketing, analytics and data have never been more critical. Nonetheless, they’ve never been more out of date than they are now, as…