Frequently Asked Questions
-
What is MarTech?
Posted on
MarTech (a.k.a. Marketing Technology) refers to the collection of tools used to improve marketing processes including customer acquisition, management, and engagement. In other words, the term “MarTech” is used to refer to the various pieces of software that help marketers accomplish their goals. Digital tools are used at all stages of marketing strategy development, implementation,…
-
Your MarTech is Not What You Think
Posted on
Any marketing plan’s overarching concept remains to expand customer participation at every touchpoint. Discovering the value of a consumer over time is a proven approach to achieving marketing success. In the history of marketing, analytics and data have never been more critical. Nonetheless, they’ve never been more out of date than they are now, as…