The Nav Thethi

Digital Strategy Meets Executive Clarity

Explore expert insights, columns, podcast episodes, and research designed to help business leaders make smarter decisions and accelerate enterprise transformation.
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Podcasts

From The Nav Thethi Show
Entrepreneurship Path Through EB1A
ESG Talk to Real Impact
Slow Contracts Drain Revenue?
Your Website Is No Longer Your Brand Front Door
What Happens When AI Meets Human-Centered Customer Experience?

FAQs

  • What is MarTech?

    MarTech (a.k.a. Marketing Technology) refers to the collection of tools used to improve marketing processes including customer acquisition, management, and engagement. In other words, the term “MarTech” is used to refer to the various pieces of software that help marketers…

  • What is Customer Experience (CX)?

    Customer experience is the overall experience a customer has with a brand or business. It includes internal and external factors that have direct or indirect interaction with customers, such as customer service, product/service quality, sales/marketing interactions, website, call center, billboards,…

  • What is Digital Experience?

    Digital experience refers to the interactions that customers have with their business online, including company websites, mobile apps, social media channels, and other digital touchpoints. A well-designed digital strategy can help businesses to increase customer engagement, build brand loyalty, and increase…

  • Boost your “Digital” CX by bridging the gap between AI and EQ

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    The modern era of technology and computerization has made us neglect the human intellect and emotions. AI is evolving – and seemingly unchecked. Its supporters highlight promising advancements in customer service, data processing, and decision-making. On the other hand, detractors are quick to point out…

  • Your MarTech is Not What You Think

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    Any marketing plan’s overarching concept remains to expand customer participation at every touchpoint. Discovering the value of a consumer over time is a proven approach to achieving marketing success. In the history of marketing, analytics and data have never been more critical. Nonetheless, they’ve never…

  • Hit on Customers’ Dopamine to Create Digital Experience More Personalized

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    Better customer retention and higher levels of consumer engagement can be attributed to personalization. Businesses may take advantage of consumers’ increasing desire for one-of-a-kind experiences by first mastering the underlying psychology of consumer behavior. What makes personalization so effective is its ability to anticipate customer…