Digital Strategy Meets Executive Clarity
Explore expert insights, columns, podcast episodes, and research designed to help business leaders make smarter decisions and accelerate enterprise transformation.
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What is MarTech?
MarTech (a.k.a. Marketing Technology) refers to the collection of tools used to improve marketing processes including customer acquisition, management, and engagement. In other words, the term “MarTech” is used to refer to the various pieces of software that help marketers…
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What is Customer Experience (CX)?
Customer experience is the overall experience a customer has with a brand or business. It includes internal and external factors that have direct or indirect interaction with customers, such as customer service, product/service quality, sales/marketing interactions, website, call center, billboards,…
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What is Digital Experience?
Digital experience refers to the interactions that customers have with their business online, including company websites, mobile apps, social media channels, and other digital touchpoints. A well-designed digital strategy can help businesses to increase customer engagement, build brand loyalty, and increase…
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CX Gone Wrong: 100 Common Pitfalls to Watch Out For
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Customer experience (CX) is the new battleground for businesses. Whether you are a small business or a Fortune 500 company, delivering an outstanding CX has become non-negotiable. In today’s competitive environment, even the slightest misstep can result in losing customers to your competitors. But what…
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Navigating the Digital Customer Experience Landscape: Solutions for Common B2B Marketing Challenges
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In today’s digital age, B2B marketers face unique challenges in delivering an exceptional customer experience. The task may seem daunting, from building effective digital strategies to enhancing personalization and optimizing website user experience. However, overcoming these obstacles and creating a successful B2B marketing campaign is…
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What are the common questions that businesses should know the answers to before developing a web strategy?
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How can web optimization improve user experience on a website or app? What are some standard personalization techniques used in web design and marketing? How important is considering mobile optimization when designing a website or app? Mobile optimization is critical when designing a website or…
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Combine Your Sustainable Business Strategy with Customer and Employee Experiences
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Technology contributes to environmental issues through e-waste, deforestation, toxic chemicals, heavy metals, and greenhouse gases. Both businesses and consumers have a role to play in promoting sustainability. Choosing companies that prioritize sustainability and providing feedback can encourage sustainable practices. Sustainability is increasingly important to businesses…
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Why Defining the Right Metrics Matters More Than Pushing for Predefined Metrics
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Defining the right metrics is crucial to achieving success in any endeavor, be it personal or professional. In a study published by Harvard Business Review, that says, researchers found that companies that use the wrong metrics to measure performance often fail to achieve their goals. The…