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What is SEO?
Search Engine Optimization (SEO) is the process of optimizing web pages and their content to be easily discovered by users searching for terms relevant to your website. The term refers…
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What is Analytics?
The process of collecting, examining, and interpreting data in order to gain knowledge and make wise decisions is known as analytics. Businesses rely significantly on analytics to generate growth and…
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What is MarTech?
MarTech (a.k.a. Marketing Technology) refers to the collection of tools used to improve marketing processes including customer acquisition, management, and engagement. In other words, the term “MarTech” is used to…
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What is Customer Experience (CX)?
Customer experience is the overall experience a customer has with a brand or business. It includes internal and external factors that have direct or indirect interaction with customers, such as…
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What is Digital Experience?
Digital experience refers to the interactions that customers have with their business online, including company websites, mobile apps, social media channels, and other digital touchpoints. A well-designed digital strategy can help…
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What is Emotional Intelligence (EQ)?
The term “emotional intelligence,” or “EQ,” refers to the ability of a person to identify, understand, manage, and handle interpersonal relationships with empathy and compassion. EQ is becoming increasingly important…
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What is Employee Experience (EX)?
The term “employee experience” (EX) is used to describe an employee’s overall impression of their time spent in the workplace, from their interactions with supervisors and coworkers to the nature…
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What is Digital Marketing?
Any efforts to promote a good or service online are collectively referred to as “digital marketing.” Social media marketing, email marketing, content marketing, SEO, PPC advertising, and other similar strategies…
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What is Employee Engagement?
Employee engagement refers to a person’s emotional dedication to their employer and its objectives. Employees that are engaged are motivated, effective, and dedicated to the success of the company. What…
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What is Human Experience?
Human Experience refers to the sum total of all interactions, perceptions, and emotions that an individual goes through in their daily life. It encompasses everything from the physical environment and…