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Responsible AI Leadership: Why Kindness And Ethics Will Win The Future
Nav Thethi, well recognized and reputed Top DX Contributor, Executive Advisor, Podcast Host, Corporate Trainer, and Mentor. In the age of AI, the most successful leaders will innovate with heart.…
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AI Hype Vs. Hard Value: Why Leaders Must Shift From Buzz To Maturity
Nav Thethi, well recognized and reputed Top DX Contributor, Executive Advisor, Podcast Host, Corporate Trainer, and Mentor. In my last article, I discussed why so many AI initiatives fail to…
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10 AI Strategies That Fail To Deliver Business Value (And What Leaders Can Learn)
Over the last decade, I’ve helped business leaders across industries navigate digital optimization to rise on the digital maturity scale, and more recently, the unique challenges of AI integration. My…
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Cognitive Debt in CX: How AI May Be Quietly Steering Your Customers
MIT research shows AI changes how we think. In CX, that’s a power leaders must wield with care. The Gist Imagine a customer looking for a new fitness plan online.…
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Master Taxonomy Management for Digital Success
Effective taxonomy management enhances digital content organization, improves user experience and streamlines CMS processes. The Gist Effective taxonomy management is crucial for organizing digital content, improving user experience, and ensuring…
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Is AI in Email Marketing Undermining Your Campaigns?
While AI in email marketing can increase efficiency, it also has many risks. Here’s how a more balanced approach can help enhance engagement and results. The Gist Balancing AI use.…
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Driving Customer Engagement With Inclusive Strategies in Digital Marketing
The idea of “diversity & inclusion” includes creating campaigns that represent the interests of varied people who interact with a brand. The Gist In today’s digital world, where customers have…
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How leading brands deliver value in the VUCA market
“96% Of Customers Will Leave You for Bad Customer Service.” — Forbes As leaders, we must understand how to stay focused and continue to deliver value to our customers through…
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Boost your “Digital” CX by bridging the gap between AI and EQ
The modern era of technology and computerisation has made us neglect the human intellect and emotions. AI is evolving – and seemingly unchecked. Its supporters highlight promising advancements in customer…
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Are You Measuring Your Martech Correctly? Really?
The goal of composable digital experience platforms (DXPs) is to unify the customer and employee digital technology experiences that lead to impact. “The marketing technology budget in the United States…