Digital Strategy Meets Executive Clarity
Explore expert insights, columns, podcast episodes, and research designed to help business leaders make smarter decisions and accelerate enterprise transformation.
Media Recognitions
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20 Ways Executives Ignore Leadership Challenges—And Why It’s Risky
From hybrid schedules and technology shifts to growing employee concerns around purpose, trust and well-being, workplace expectations are changing in myriad ways that directly affect how leaders operate. In response, some executive leaders are staying heads-down, focused on day-to-day demands,…
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15 Ways Professional Coaching Can Drive Revenue Growth And ROI
Professional coaching engagements can lead to more than just shifts in mindset; they can also create measurable financial results. By investing in coaching for their organizations, leaders can unlock leadership potential, improve team performance and discover new avenues for increasing…
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20 Traits That Make A Professional Stand Out For Promotion
Being good at your job can lead to a promotion, but it’s far from the only factor leaders consider before making that call. You also have to demonstrate qualities that inspire confidence, trust and long-term leadership potential. Those who rise…
Podcasts
From The Nav Thethi Show
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Master Taxonomy Management for Digital Success
Effective taxonomy management enhances digital content organization, improves user experience and streamlines CMS processes. The Gist Effective taxonomy management is crucial for organizing digital content, improving user experience, and ensuring your content management system runs smoothly. A structured approach can significantly enhance content discoverability, streamline…
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Is AI in Email Marketing Undermining Your Campaigns?
While AI in email marketing can increase efficiency, it also has many risks. Here’s how a more balanced approach can help enhance engagement and results. The Gist Balancing AI use. Integrating AI with human insight improves email marketing outcomes by leveraging data efficiency while retaining…
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Solving the Digital Maturity Puzzle: Common Challenges and How to Overcome Them
In today’s competitive landscape, many businesses understand the importance of achieving digital maturity, yet they often struggle with how to get there. On the other hand, some companies don’t even know where to begin or how to resolve the challenges they face in their digital…
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Unlock Your Business Potential with a Digital Maturity Model
In today’s fast-paced digital landscape, staying competitive requires more than just adopting a few digital tools. Many businesses have taken steps toward digitization—whether through basic automation or digital marketing strategies—but few have truly mastered digital maturity. Digital maturity refers to how well an organization integrates…
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Understanding Taxonomy, Information Architecture, Metadata, and Tags: A B2B Story
In today’s digital landscape, effectively organizing and managing content is essential for both personal and business success. Whether you are dealing with websites, product catalogs, or digital libraries, terms like taxonomy, information architecture (IA), metadata, and tags often come up. For beginners, understanding these concepts…
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Top Reasons Your Taxonomy and Content Management Process Are Failing (And How to Fix Them)
Managing digital content in today’s data-rich world requires more than just having information available; it needs to be organized, accessible, and properly governed. Taxonomy — the system that structures this content — is foundational to ensuring smooth access and retrieval of information. However, despite their…
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Navigating SEO in the Age of AI: Strategies for Success
In recent years, the rapid advancement of Artificial Intelligence (AI) has significantly altered the landscape of search engine results pages (SERPs). Despite fears that AI might overshadow organic search, data suggests that SEO remains as crucial as ever. This blog explores how SEO professionals can…
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How is Google’s generative AI boosting ads for the US and UK markets?
Advancements in technology have revolutionized the advertising industry, enabling businesses to reach a broader audience and maximize their impact. In the digital age, artificial intelligence (AI) has become a powerful tool for marketers, driving the development of innovative solutions to enhance ad campaigns. One such…