Digital Strategy Meets Executive Clarity

Explore expert insights, columns, podcast episodes, and research designed to help business leaders make smarter decisions and accelerate enterprise transformation.
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Podcasts

From The Nav Thethi Show
Entrepreneurship Path Through EB1A
ESG Talk to Real Impact
Slow Contracts Drain Revenue?
Your Website Is No Longer Your Brand Front Door
What Happens When AI Meets Human-Centered Customer Experience?

FAQs

  • What is MarTech?

    MarTech (a.k.a. Marketing Technology) refers to the collection of tools used to improve marketing processes including customer acquisition, management, and engagement. In other words, the term “MarTech” is used to refer to the various pieces of software that help marketers…

  • What is Customer Experience (CX)?

    Customer experience is the overall experience a customer has with a brand or business. It includes internal and external factors that have direct or indirect interaction with customers, such as customer service, product/service quality, sales/marketing interactions, website, call center, billboards,…

  • What is Digital Experience?

    Digital experience refers to the interactions that customers have with their business online, including company websites, mobile apps, social media channels, and other digital touchpoints. A well-designed digital strategy can help businesses to increase customer engagement, build brand loyalty, and increase…


  • Navigating Digital Marketing in a Volatile, Uncertain, Complex and Ambiguous World

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    Digital marketing is evolving rapidly, presenting opportunities and new challenges for brands looking to connect with audiences. As new technologies reshape consumers’ digital experiences, marketers must constantly adapt strategies and mindsets to keep pace. However, the sheer amount of change can feel overwhelming. The fluctuations…

  • AI Customer Experience Ushers in a New Era of Engagement

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    In the ever-evolving landscape of customer service, the integration of Artificial Intelligence (AI) has ushered in a groundbreaking shift. This advancement signifies a technological change and a fundamental transformation in customer engagement strategies. AI enables businesses to foster deeper, more meaningful interactions, paving the way…

  • Fueling Customer Experience Programs with Generative AI

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    Businesses are increasingly prioritizing the enhancement of customer experience across different industries. As a result, companies are striving to deliver personalized, efficient, and hassle-free customer service that meets evolving customer expectations. One of the technologies that have revolutionized this domain is generative artificial intelligence (AI).…

  • The Leadership Mirror: Reflecting on Boss Behaviors and Team Performance

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    As a boss, you directly impact your team’s performance and overall job satisfaction. It’s essential to take a moment to reflect on your leadership style and evaluate how it affects your team. In this blog post, I’ll discuss the traits of a good boss as…

  • The Power of Perception: Building Your Personal Brand for Success

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    Building your personal brand is crucial in today’s competitive world. It’s about your skills and experiences and how others perceive you. Your personal brand is your reputation, your image, and how people relate to you. In this blog, we will explore the power of perception…

  • How Digital Transformation is Reshaping Transportation

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    The transportation industry constantly evolves, and digital transformation plays a huge role in shaping its future. From the use of technology to improve logistics operations to advancements in autonomous and connected vehicles, there are many ways in which digital transformation is revolutionizing the way we…