Digital Strategy Meets Executive Clarity
Explore expert insights, columns, podcast episodes, and research designed to help business leaders make smarter decisions and accelerate enterprise transformation.
Podcasts
From The Nav Thethi Show
FAQs
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What is MarTech?
MarTech (a.k.a. Marketing Technology) refers to the collection of tools used to improve marketing processes including customer acquisition, management, and engagement. In other words, the term “MarTech” is used to refer to the various pieces of software that help marketers…
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What is Customer Experience (CX)?
Customer experience is the overall experience a customer has with a brand or business. It includes internal and external factors that have direct or indirect interaction with customers, such as customer service, product/service quality, sales/marketing interactions, website, call center, billboards,…
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What is Digital Experience?
Digital experience refers to the interactions that customers have with their business online, including company websites, mobile apps, social media channels, and other digital touchpoints. A well-designed digital strategy can help businesses to increase customer engagement, build brand loyalty, and increase…
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The Digital Maturity Blueprint: A Guide to Digital Transformation | Nav Thethi
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The Digital Maturity Blueprint is a 15-episode podcast series where Jasylin Qiyu and Nav Thethi explore the critical dimensions and real-world challenges of digital transformation. Designed for business leaders, marketers, technologists, and customer experience professionals, this series goes beyond the buzzwords to offer practical insights…
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Solving the Digital Maturity Puzzle: Common Challenges and How to Overcome Them
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In today’s competitive landscape, many businesses understand the importance of achieving digital maturity, yet they often struggle with how to get there. On the other hand, some companies don’t even know where to begin or how to resolve the challenges they face in their digital…
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Unlock Your Business Potential with a Digital Maturity Model
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In today’s fast-paced digital landscape, staying competitive requires more than just adopting a few digital tools. Many businesses have taken steps toward digitization—whether through basic automation or digital marketing strategies—but few have truly mastered digital maturity. Digital maturity refers to how well an organization integrates…
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Navigating SEO in the Age of AI: Strategies for Success
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In recent years, the rapid advancement of Artificial Intelligence (AI) has significantly altered the landscape of search engine results pages (SERPs). Despite fears that AI might overshadow organic search, data suggests that SEO remains as crucial as ever. This blog explores how SEO professionals can…
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How is Google’s generative AI boosting ads for the US and UK markets?
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Advancements in technology have revolutionized the advertising industry, enabling businesses to reach a broader audience and maximize their impact. In the digital age, artificial intelligence (AI) has become a powerful tool for marketers, driving the development of innovative solutions to enhance ad campaigns. One such…
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Talk to Ads, Convert More: The Conversational AI Powerhouse
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The emergence of conversational AI has revolutionized various industries, including digital advertising. With the power of natural language processing (NLP) and artificial intelligence (AI), these platforms have opened up new possibilities in Google Ads. This cutting-edge technology allows for human-like interactions, enabling businesses to better…