Digital Strategy Meets Executive Clarity
Explore expert insights, columns, podcast episodes, and research designed to help business leaders make smarter decisions and accelerate enterprise transformation.
Podcasts
From The Nav Thethi Show
FAQs
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What is MarTech?
MarTech (a.k.a. Marketing Technology) refers to the collection of tools used to improve marketing processes including customer acquisition, management, and engagement. In other words, the term “MarTech” is used to refer to the various pieces of software that help marketers…
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What is Customer Experience (CX)?
Customer experience is the overall experience a customer has with a brand or business. It includes internal and external factors that have direct or indirect interaction with customers, such as customer service, product/service quality, sales/marketing interactions, website, call center, billboards,…
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What is Digital Experience?
Digital experience refers to the interactions that customers have with their business online, including company websites, mobile apps, social media channels, and other digital touchpoints. A well-designed digital strategy can help businesses to increase customer engagement, build brand loyalty, and increase…
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CJM Journey Stages and Touchpoints: Recognizing Distinctions
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We frequently use the terms “journey stages” and “touch points” when discussing how to improve the customer experience, they are easily confused but let us clear it. Though they have different functions, both are essential to a customer journey map (CJM). To connect with your…
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From Experiment to Execution: The Role of Innovation in Modern Business – A Podcast Summary
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Episode 10: Digital Innovation and R&D | The Digital Maturity Blueprint Podcast with Jas & Nav Innovation has become a cornerstone of digital maturity—going beyond product development to influence how organizations think, build, and respond to evolving market needs. In this episode of the Digital…
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Opening Up New Horizons: The Advantages of Customer Journey Mapping
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Knowing how consumers engage with your brand at each touchpoint is more crucial than ever in the customer-first world of today. From early awareness to post-purchase involvement, Customer Journey Mapping (CJM) provides a potent method for visualizing and analyze the whole customer experience. It provides…
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Why Digital Governance and Compliance are the Backbone of Sustainable, Efficient, and Trustworthy Digital Transformation – A Podcast Summary
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Episode 9: Digital Governance and Compliance | The Digital Maturity Blueprint Podcast with Jas & Nav In this episode, Nav and Jas explore the often overlooked topic of Digital Governance and Compliance—a crucial piece of the digital transformation puzzle that directly impacts sustainability, cost, efficiency,…
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Cybersecurity in Digital Transformation: The Business Imperative You Can’t Ignore – A Podcast Summary
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Episode 8: Cybersecurity Measures in DX | The Digital Maturity Blueprint Podcast with Jas & Nav In this episode, Jas and Nav tackle a critical yet often underestimated pillar of Digital Transformation (DX) — Cybersecurity. From environmental impact and financial risk to operational resilience and…
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Integration of Emerging Technologies: Balancing Innovation, Efficiency, and Customer Centricity – A Podcast Summary
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Episode 7: Integration of Emerging Technologies | The Digital Maturity Blueprint Podcast with Jas & Nav In this episode, Jas and Nav explore how emerging technologies like AI, IoT, and automation are transforming businesses—from driving environmental sustainability to improving financial outcomes, operational efficiency, and customer…