Columns Archives

Columns

Columns feature Nav Thethi’s long-form published work for leading platforms such as Forbes, CMSWire, and CX Magazine. These articles deliver strategic insights on digital maturity, customer experience, operational efficiency, financial impact, and the evolving role of technology in enterprise growth. Developed through real-world experience and executive advisory work, they offer practical frameworks and actionable guidance for leaders navigating modern digital ecosystems.

December 18, 2022

Are pseudo metrics taking over and driving CX strategies?

Tying metrics to system strategy is a loophole in your organisational architecture. The perils of blindly using it can result not only in unaligned digital experiences, but also damage your…
November 30, 2022

Silence of the Customer is louder than Voice of the Customer

Amid the growing dialogues about digital experience, your customer data has the power to make or break your business. But what happens when your customer goes silent on the data?…
November 5, 2022

Your CX Design Is Not Working. Are You Doing It Right?

What does it take to adopt a well-defined CX design structure? Listening to customers is a good start. “Great customer experience design (CX Design) is about injecting purpose and empathy…
October 1, 2022

Put Your Things Together for an Awesome Customer Experience

Great CX requires customer-centricity in business processes and a lot of great data-driven execution. “Customer Experience Is Today’s Business Benchmark,” as per Forbes. The art of crafting an awesome customer experience…
August 14, 2022

Struggling Through Your Digital Transformation? Prioritize Employees

Customer experience is a driving factor which is not possible to achieve without equally strong employee experience. When it comes to change in society, business, or culture, there’s always been…
July 27, 2022

What’s Your Future of Work Path With Artificial Intelligence?

What does the future of artificial intelligence in the workplace look like for employee experience? Over last few years, artificial intelligence (AI) has become a very significant part of business…
May 26, 2022

Have You Recognized the Potential of the Composable Digital Experience Stack?

Composable digital experience platforms aim to bridge the gap between digital technology experiences. As competition between businesses rises, personalized digital experience is the answer to the rising expectations of the…
May 16, 2022

Growing Data Privacy Concerns in the Age of Digital Transformation

Data is the new currency in the age of digitization, and data sharing only enhances customer experience. Data is the new currency in the age of digitization. The exchange of…

The Nav Thethi

Columns

Are pseudo metrics taking over and driving CX strategies?

Silence of the Customer is louder than Voice of the Customer

Your CX Design Is Not Working. Are You Doing It Right?

Put Your Things Together for an Awesome Customer Experience

Struggling Through Your Digital Transformation? Prioritize Employees

What’s Your Future of Work Path With Artificial Intelligence?

Have You Recognized the Potential of the Composable Digital Experience Stack?

Growing Data Privacy Concerns in the Age of Digital Transformation

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