Columns Archives

Columns

Columns feature Nav Thethi’s long-form published work for leading platforms such as Forbes, CMSWire, and CX Magazine. These articles deliver strategic insights on digital maturity, customer experience, operational efficiency, financial impact, and the evolving role of technology in enterprise growth. Developed through real-world experience and executive advisory work, they offer practical frameworks and actionable guidance for leaders navigating modern digital ecosystems.

May 25, 2023

Driving Customer Engagement With Inclusive Strategies in Digital Marketing

The idea of “diversity & inclusion” includes creating campaigns that represent the interests of varied people who interact with a brand. The Gist In today’s digital world, where customers have…
May 4, 2023

How leading brands deliver value in the VUCA market

“96% Of Customers Will Leave You for Bad Customer Service.” — Forbes As leaders, we must understand how to stay focused and continue to deliver value to our customers through…
April 20, 2023

Boost your “Digital” CX by bridging the gap between AI and EQ

The modern era of technology and computerisation has made us neglect the human intellect and emotions. AI is evolving – and seemingly unchecked. Its supporters highlight promising advancements in customer…
January 16, 2023

Are You Measuring Your Martech Correctly? Really?

The goal of composable digital experience platforms (DXPs) is to unify the customer and employee digital technology experiences that lead to impact. “The marketing technology budget in the United States…
December 18, 2022

Are pseudo metrics taking over and driving CX strategies?

Tying metrics to system strategy is a loophole in your organisational architecture. The perils of blindly using it can result not only in unaligned digital experiences, but also damage your…
November 30, 2022

Silence of the Customer is louder than Voice of the Customer

Amid the growing dialogues about digital experience, your customer data has the power to make or break your business. But what happens when your customer goes silent on the data?…
November 5, 2022

Your CX Design Is Not Working. Are You Doing It Right?

What does it take to adopt a well-defined CX design structure? Listening to customers is a good start. “Great customer experience design (CX Design) is about injecting purpose and empathy…
October 1, 2022

Put Your Things Together for an Awesome Customer Experience

Great CX requires customer-centricity in business processes and a lot of great data-driven execution. “Customer Experience Is Today’s Business Benchmark,” as per Forbes. The art of crafting an awesome customer experience…
August 14, 2022

Struggling Through Your Digital Transformation? Prioritize Employees

Customer experience is a driving factor which is not possible to achieve without equally strong employee experience. When it comes to change in society, business, or culture, there’s always been…
July 27, 2022

What’s Your Future of Work Path With Artificial Intelligence?

What does the future of artificial intelligence in the workplace look like for employee experience? Over last few years, artificial intelligence (AI) has become a very significant part of business…

The Nav Thethi

Columns

Driving Customer Engagement With Inclusive Strategies in Digital Marketing

How leading brands deliver value in the VUCA market

Boost your “Digital” CX by bridging the gap between AI and EQ

Are You Measuring Your Martech Correctly? Really?

Are pseudo metrics taking over and driving CX strategies?

Silence of the Customer is louder than Voice of the Customer

Your CX Design Is Not Working. Are You Doing It Right?

Put Your Things Together for an Awesome Customer Experience

Struggling Through Your Digital Transformation? Prioritize Employees

What’s Your Future of Work Path With Artificial Intelligence?

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