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Top Reasons Your Taxonomy and Content Management Process Are Failing (And How to Fix Them)
Managing digital content in today’s data-rich world requires more than just having information available; it needs to be organized, accessible, and properly governed. Taxonomy — the system that structures this…
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What are the common questions that businesses should know the answers to before developing a web strategy?
How can web optimization improve user experience on a website or app? What are some standard personalization techniques used in web design and marketing? How important is considering mobile optimization…
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What is Employee Experience (EX)?
The term “employee experience” (EX) is used to describe an employee’s overall impression of their time spent in the workplace, from their interactions with supervisors and coworkers to the nature…
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What is Employee Engagement?
Employee engagement refers to a person’s emotional dedication to their employer and its objectives. Employees that are engaged are motivated, effective, and dedicated to the success of the company. What…
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Hit on Customers’ Dopamine to Create Digital Experience More Personalized
Better customer retention and higher levels of consumer engagement can be attributed to personalization. Businesses may take advantage of consumers’ increasing desire for one-of-a-kind experiences by first mastering the underlying…
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Are You Measuring Your Martech Correctly? Really?
The goal of composable digital experience platforms (DXPs) is to unify the customer and employee digital technology experiences that lead to impact. “The marketing technology budget in the United States…
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Your CX Design Is Not Working. Are You Doing It Right?
What does it take to adopt a well-defined CX design structure? Listening to customers is a good start. “Great customer experience design (CX Design) is about injecting purpose and empathy…
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What’s Your Future of Work Path With Artificial Intelligence?
What does the future of artificial intelligence in the workplace look like for employee experience? Over last few years, artificial intelligence (AI) has become a very significant part of business…
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Understand Your Customers & Open Up a Gold Mine
Some modern-day products were well ahead of their time. The personal computer (now branded as desktops) or portable phone (smartphones) are some examples of peerless products that come to our…
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Providing SeamlesDigital Experience Is Secret Behind Brand Loyalty | Nav Thethi
The Covid-19 pandemic and the increasing push for social distancing has given an unlikely fillip to digitization. This has meant that companies have had to ensure that customers get the…