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CJM Journey Stages and Touchpoints: Recognizing Distinctions
We frequently use the terms “journey stages” and “touch points” when discussing how to improve the customer experience, they are easily confused but let us clear it. Though they have…
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Opening Up New Horizons: The Advantages of Customer Journey Mapping
Knowing how consumers engage with your brand at each touchpoint is more crucial than ever in the customer-first world of today. From early awareness to post-purchase involvement, Customer Journey Mapping…
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The Key to Smarter, Sustainable, and Scalable Business with Customer-Centric Digital Models – A Podcast Summary
Episode 5: Customer-centric Digital Models | The Digital Maturity Blueprint Podcast with Jas & Nav In this episode, Jas and Nav take a deep dive into customer-centric digital models, exploring…
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Talk to Ads, Convert More: The Conversational AI Powerhouse
The emergence of conversational AI has revolutionized various industries, including digital advertising. With the power of natural language processing (NLP) and artificial intelligence (AI), these platforms have opened up new…
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AI Customer Experience Ushers in a New Era of Engagement
In the ever-evolving landscape of customer service, the integration of Artificial Intelligence (AI) has ushered in a groundbreaking shift. This advancement signifies a technological change and a fundamental transformation in…
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CX Gone Wrong: 100 Common Pitfalls to Watch Out For
Customer experience (CX) is the new battleground for businesses. Whether you are a small business or a Fortune 500 company, delivering an outstanding CX has become non-negotiable. In today’s competitive…
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Navigating the Digital Customer Experience Landscape: Solutions for Common B2B Marketing Challenges
In today’s digital age, B2B marketers face unique challenges in delivering an exceptional customer experience. The task may seem daunting, from building effective digital strategies to enhancing personalization and optimizing…
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What is Customer Experience (CX)?
Customer experience is the overall experience a customer has with a brand or business. It includes internal and external factors that have direct or indirect interaction with customers, such as…
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What is Emotional Intelligence (EQ)?
The term “emotional intelligence,” or “EQ,” refers to the ability of a person to identify, understand, manage, and handle interpersonal relationships with empathy and compassion. EQ is becoming increasingly important…
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What is Employee Experience (EX)?
The term “employee experience” (EX) is used to describe an employee’s overall impression of their time spent in the workplace, from their interactions with supervisors and coworkers to the nature…