The Nav Thethi

2022

December 23, 2022

My Composable DXP article is picked up among top 10 of 2022

With 2022 coming to a close, its that time of the year where we look back at the digital experiences stories that resonated the most with our audience. The digital…
December 18, 2022

Are pseudo metrics taking over and driving CX strategies?

Tying metrics to system strategy is a loophole in your organisational architecture. The perils of blindly using it can result not only in unaligned digital experiences, but also damage your…
December 7, 2022

Cracking Tomorrow’s CX Code – A Research Study

Real-time customer intelligence for exceptional experience. It’s no secret that the last few years have upended the way customers want to interact with companies. Digital engagement has led to higher…
November 30, 2022

Silence of the Customer is louder than Voice of the Customer

Amid the growing dialogues about digital experience, your customer data has the power to make or break your business. But what happens when your customer goes silent on the data?…
November 5, 2022

Your CX Design Is Not Working. Are You Doing It Right?

What does it take to adopt a well-defined CX design structure? Listening to customers is a good start. “Great customer experience design (CX Design) is about injecting purpose and empathy…
October 20, 2022

Featured on DIGI Magazine – The Cover Story

I got featured on the cover of DIGI magazine’s very first edition in this month of October 2022. This happened after I worked with DigitalConfex at an event where I…
October 5, 2022

Panel Speaker at #DMWF North America

Conference: #DMWF North America 2022 (Digital Marketing World Forum) Date: October 5, 2022 Location: Santa Clara Convention Center Discussion Topic – Exploring the importance of customer-centric approaches to strategies in…
October 1, 2022

Put Your Things Together for an Awesome Customer Experience

Great CX requires customer-centricity in business processes and a lot of great data-driven execution. “Customer Experience Is Today’s Business Benchmark,” as per Forbes. The art of crafting an awesome customer experience…
September 18, 2022

An ode to the CXO by Nav Thethi

The CXO is the most crucial role within an organization. When unifying customer, employee, and product data, how can CXOs ensure that companies are taking these insights at face value…
August 30, 2022

Panel speaker at Digital Confex conference – Beyond Digital

Conference: Beyond DigitalDate: August 30-31 5, 2022 Topic: Transformation of Digital Landscape – Focus on Your AudienceSocial Media and transformation of the digital marketing landscape. Other Panel Speakers:

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