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Leadership’s Role in Driving Sustainable Digital Transformation – A Podcast Summary
Episode 3: Leadership Role in DX | The Digital Maturity Blueprint Podcast with Jas & Nav In this episode of The Digital Maturity Blueprint podcast, Jas and Nav explored the…
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Analyzing the digital transformation unveiling the reality | A Podcast Summary
Episode 1: Common Digital Journey Pitfalls | The Digital Maturity Blueprint Podcast with Jas & Nav Digital transformation is the buzzword of the decade, yet so many businesses still struggle…
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How to define a web strategy for your brand?
Here are some common website strategies and goals that you can pursue: Increase Website Traffic: Improve User Experience: Generate Leads: Enhance Conversion Rates: Build Brand Awareness: Support Customer Service: Optimize…
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What is Customer Experience (CX)?
Customer experience is the overall experience a customer has with a brand or business. It includes internal and external factors that have direct or indirect interaction with customers, such as…
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What is Digital Experience?
Digital experience refers to the interactions that customers have with their business online, including company websites, mobile apps, social media channels, and other digital touchpoints. A well-designed digital strategy can help…
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What is Emotional Intelligence (EQ)?
The term “emotional intelligence,” or “EQ,” refers to the ability of a person to identify, understand, manage, and handle interpersonal relationships with empathy and compassion. EQ is becoming increasingly important…
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What is Digital Marketing?
Any efforts to promote a good or service online are collectively referred to as “digital marketing.” Social media marketing, email marketing, content marketing, SEO, PPC advertising, and other similar strategies…
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Are pseudo metrics taking over and driving CX strategies?
Tying metrics to system strategy is a loophole in your organisational architecture. The perils of blindly using it can result not only in unaligned digital experiences, but also damage your…
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5 marketing take-aways from the success of Sidhu Moosewala
We recently lost a legendary singer, “Sidhu Moosewala“, who from a small village in Punjab, India, in merely 5 years became an international sensation. On May 29th, 2022, he was…
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Growing Data Privacy Concerns in the Age of Digital Transformation
Data is the new currency in the age of digitization, and data sharing only enhances customer experience. Data is the new currency in the age of digitization. The exchange of…