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Opening Up New Horizons: The Advantages of Customer Journey Mapping
Knowing how consumers engage with your brand at each touchpoint is more crucial than ever in the customer-first world of today. From early awareness to post-purchase involvement, Customer Journey Mapping…
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The Key to Smarter, Sustainable, and Scalable Business with Customer-Centric Digital Models – A Podcast Summary
Episode 5: Customer-centric Digital Models | The Digital Maturity Blueprint Podcast with Jas & Nav In this episode, Jas and Nav take a deep dive into customer-centric digital models, exploring…
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Understanding Taxonomy, Information Architecture, Metadata, and Tags: A B2B Story
In today’s digital landscape, effectively organizing and managing content is essential for both personal and business success. Whether you are dealing with websites, product catalogs, or digital libraries, terms like…
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Unlocking User Experience Design: Strategies for Success
Are you curious about the world of User Experience Design? Do you want to unlock the secrets to creating successful digital experiences? Look no further! In this piece, I’ll dive…
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What are the common questions that businesses should know the answers to before developing a web strategy?
How can web optimization improve user experience on a website or app? What are some standard personalization techniques used in web design and marketing? How important is considering mobile optimization…
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What is Customer Experience (CX)?
Customer experience is the overall experience a customer has with a brand or business. It includes internal and external factors that have direct or indirect interaction with customers, such as…
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What is Employee Experience (EX)?
The term “employee experience” (EX) is used to describe an employee’s overall impression of their time spent in the workplace, from their interactions with supervisors and coworkers to the nature…
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Your CX Design Is Not Working. Are You Doing It Right?
What does it take to adopt a well-defined CX design structure? Listening to customers is a good start. “Great customer experience design (CX Design) is about injecting purpose and empathy…
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Put Your Things Together for an Awesome Customer Experience
Great CX requires customer-centricity in business processes and a lot of great data-driven execution. “Customer Experience Is Today’s Business Benchmark,” as per Forbes. The art of crafting an awesome customer experience…
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Building Your ‘Digital Castle’ Requires Robust Customer Engagement
The digital experience that a customer gets while interacting with the brand is one of the reasons for any company’s success in the 21st Century. Continuous tracking of user actions…