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Why Digital Governance and Compliance are the Backbone of Sustainable, Efficient, and Trustworthy Digital Transformation – A Podcast Summary
Episode 9: Digital Governance and Compliance | The Digital Maturity Blueprint Podcast with Jas & Nav In this episode, Nav and Jas explore the often overlooked topic of Digital Governance…
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How is Google’s generative AI boosting ads for the US and UK markets?
Advancements in technology have revolutionized the advertising industry, enabling businesses to reach a broader audience and maximize their impact. In the digital age, artificial intelligence (AI) has become a powerful…
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CX Gone Wrong: 100 Common Pitfalls to Watch Out For
Customer experience (CX) is the new battleground for businesses. Whether you are a small business or a Fortune 500 company, delivering an outstanding CX has become non-negotiable. In today’s competitive…
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Why Defining the Right Metrics Matters More Than Pushing for Predefined Metrics
Defining the right metrics is crucial to achieving success in any endeavor, be it personal or professional. In a study published by Harvard Business Review, that says, researchers found that companies…
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Are You Measuring Your Martech Correctly? Really?
The goal of composable digital experience platforms (DXPs) is to unify the customer and employee digital technology experiences that lead to impact. “The marketing technology budget in the United States…
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An ode to the CXO by Nav Thethi
The CXO is the most crucial role within an organization. When unifying customer, employee, and product data, how can CXOs ensure that companies are taking these insights at face value…
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Growing Data Privacy Concerns in the Age of Digital Transformation
Data is the new currency in the age of digitization, and data sharing only enhances customer experience. Data is the new currency in the age of digitization. The exchange of…
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Providing SeamlesDigital Experience Is Secret Behind Brand Loyalty | Nav Thethi
The Covid-19 pandemic and the increasing push for social distancing has given an unlikely fillip to digitization. This has meant that companies have had to ensure that customers get the…