The Nav Thethi

May 2023

  • What are the common questions that businesses should know the answers to before developing a web strategy?

    How can web optimization improve user experience on a website or app? What are some standard personalization techniques used in web design and marketing? How important is considering mobile optimization…

  • Driving Customer Engagement With Inclusive Strategies in Digital Marketing

    The idea of “diversity & inclusion” includes creating campaigns that represent the interests of varied people who interact with a brand. The Gist In today’s digital world, where customers have…

  • How to define a web strategy for your brand?

    Here are some common website strategies and goals that you can pursue: Increase Website Traffic: Improve User Experience: Generate Leads: Enhance Conversion Rates: Build Brand Awareness: Support Customer Service: Optimize…

  • What is SEO?

    Search Engine Optimization (SEO) is the process of optimizing web pages and their content to be easily discovered by users searching for terms relevant to your website. The term refers…

  • What is Analytics?

    The process of collecting, examining, and interpreting data in order to gain knowledge and make wise decisions is known as analytics. Businesses rely significantly on analytics to generate growth and…

  • What is MarTech?

    MarTech (a.k.a. Marketing Technology) refers to the collection of tools used to improve marketing processes including customer acquisition, management, and engagement. In other words, the term “MarTech” is used to…

  • What is Digital Experience?

    Digital experience refers to the interactions that customers have with their business online, including company websites, mobile apps, social media channels, and other digital touchpoints. A well-designed digital strategy can help…

  • What is Customer Experience (CX)?

    Customer experience is the overall experience a customer has with a brand or business. It includes internal and external factors that have direct or indirect interaction with customers, such as…

  • What is Emotional Intelligence (EQ)?

    The term “emotional intelligence,” or “EQ,” refers to the ability of a person to identify, understand, manage, and handle interpersonal relationships with empathy and compassion. EQ is becoming increasingly important…

  • What is Digital Marketing?

    Any efforts to promote a good or service online are collectively referred to as “digital marketing.” Social media marketing, email marketing, content marketing, SEO, PPC advertising, and other similar strategies…

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