The Nav Thethi

Digital Integration

May 15, 2023

What is Omnichannel?

Companies now face intense competition and a fast-paced corporate environment and need to have a comprehensive approach to reach customers across multiple channels. This is where omnichannel comes in. Omnichannel…
April 10, 2023

Why Defining the Right Metrics Matters More Than Pushing for Predefined Metrics

Defining the right metrics is crucial to achieving success in any endeavor, be it personal or professional. In a study published by Harvard Business Review, that says, researchers found that companies…
March 2, 2023

Your MarTech is Not What You Think

Any marketing plan’s overarching concept remains to expand customer participation at every touchpoint. Discovering the value of a consumer over time is a proven approach to achieving marketing success. In…
December 18, 2022

Are pseudo metrics taking over and driving CX strategies?

Tying metrics to system strategy is a loophole in your organisational architecture. The perils of blindly using it can result not only in unaligned digital experiences, but also damage your…
August 30, 2022

Panel speaker at Digital Confex conference – Beyond Digital

Conference: Beyond DigitalDate: August 30-31 5, 2022 Topic: Transformation of Digital Landscape – Focus on Your AudienceSocial Media and transformation of the digital marketing landscape. Other Panel Speakers:
August 14, 2022

Struggling Through Your Digital Transformation? Prioritize Employees

Customer experience is a driving factor which is not possible to achieve without equally strong employee experience. When it comes to change in society, business, or culture, there’s always been…
April 26, 2022

Recognizing the potential of compsable digital Experience stack with Nav Thethi

As competition between businesses rises, personalized digital experience is the answer to the rising expectations of the customers today. In order to optimize customer experience, companies aim to adopt a…

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