Search Engine Optimization (SEO) is the process of optimizing web pages and their content to be easily discovered by users searching for terms relevant to your website. The term refers to the improvement of unpaid results and excludes direct traffic and the purchase of paid placement. To put it in another way, enhancing a website’s…

The process of collecting, examining, and interpreting data in order to gain knowledge and make wise decisions is known as analytics. Businesses rely significantly on analytics to generate growth and maintain competitiveness in the current digital era. Data analytics can give firms insightful information about everything from website traffic to consumer behavior so they may…