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What is Digital Marketing?
Any efforts to promote a good or service online are collectively referred to as “digital marketing.” Social media marketing, email marketing, content marketing, SEO, PPC advertising, and other similar strategies…
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Your MarTech is Not What You Think
Any marketing plan’s overarching concept remains to expand customer participation at every touchpoint. Discovering the value of a consumer over time is a proven approach to achieving marketing success. In…
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Are You Measuring Your Martech Correctly? Really?
The goal of composable digital experience platforms (DXPs) is to unify the customer and employee digital technology experiences that lead to impact. “The marketing technology budget in the United States…
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5 marketing take-aways from the success of Sidhu Moosewala
We recently lost a legendary singer, “Sidhu Moosewala“, who from a small village in Punjab, India, in merely 5 years became an international sensation. On May 29th, 2022, he was…
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Unveiling digital transformation and effective strategies | Nav Thethi
10 years is quite a break. A lot have changed in the meantime. A thing that hasn’t changed is, my curiosity! These days, I’m curious about customer digital experience. I’m…