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What is Emotional Intelligence (EQ)?
The term “emotional intelligence,” or “EQ,” refers to the ability of a person to identify, understand, manage, and handle interpersonal relationships with empathy and compassion. EQ is becoming increasingly important…
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What is Employee Experience (EX)?
The term “employee experience” (EX) is used to describe an employee’s overall impression of their time spent in the workplace, from their interactions with supervisors and coworkers to the nature…
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What is Digital Marketing?
Any efforts to promote a good or service online are collectively referred to as “digital marketing.” Social media marketing, email marketing, content marketing, SEO, PPC advertising, and other similar strategies…
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What is Employee Engagement?
Employee engagement refers to a person’s emotional dedication to their employer and its objectives. Employees that are engaged are motivated, effective, and dedicated to the success of the company. What…
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What is Human Experience?
Human Experience refers to the sum total of all interactions, perceptions, and emotions that an individual goes through in their daily life. It encompasses everything from the physical environment and…
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What is Omnichannel?
Companies now face intense competition and a fast-paced corporate environment and need to have a comprehensive approach to reach customers across multiple channels. This is where omnichannel comes in. Omnichannel…
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How leading brands deliver value in the VUCA market
“96% Of Customers Will Leave You for Bad Customer Service.” — Forbes As leaders, we must understand how to stay focused and continue to deliver value to our customers through…
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Combine Your Sustainable Business Strategy with Customer and Employee Experiences
Technology contributes to environmental issues through e-waste, deforestation, toxic chemicals, heavy metals, and greenhouse gases. Both businesses and consumers have a role to play in promoting sustainability. Choosing companies that…
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Boost your “Digital” CX by bridging the gap between AI and EQ
The modern era of technology and computerisation has made us neglect the human intellect and emotions. AI is evolving – and seemingly unchecked. Its supporters highlight promising advancements in customer…
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Why Defining the Right Metrics Matters More Than Pushing for Predefined Metrics
Defining the right metrics is crucial to achieving success in any endeavor, be it personal or professional. In a study published by Harvard Business Review, that says, researchers found that companies…

