Pravesh Verma, Author at The Nav Thethi

September 15, 2025

Cognitive Debt in CX: How AI May Be Quietly Steering Your Customers

MIT research shows AI changes how we think. In CX, that’s a power leaders must wield with care. The Gist Imagine a customer looking for a new fitness plan online.…
November 5, 2022

Your CX Design Is Not Working. Are You Doing It Right?

What does it take to adopt a well-defined CX design structure? Listening to customers is a good start. “Great customer experience design (CX Design) is about injecting purpose and empathy…
October 1, 2022

Put Your Things Together for an Awesome Customer Experience

Great CX requires customer-centricity in business processes and a lot of great data-driven execution. “Customer Experience Is Today’s Business Benchmark,” as per Forbes. The art of crafting an awesome customer experience…
August 14, 2022

Struggling Through Your Digital Transformation? Prioritize Employees

Customer experience is a driving factor which is not possible to achieve without equally strong employee experience. When it comes to change in society, business, or culture, there’s always been…
July 27, 2022

What’s Your Future of Work Path With Artificial Intelligence?

What does the future of artificial intelligence in the workplace look like for employee experience? Over last few years, artificial intelligence (AI) has become a very significant part of business…
May 26, 2022

Have You Recognized the Potential of the Composable Digital Experience Stack?

Composable digital experience platforms aim to bridge the gap between digital technology experiences. As competition between businesses rises, personalized digital experience is the answer to the rising expectations of the…

The Nav Thethi

Pravesh Verma

Cognitive Debt in CX: How AI May Be Quietly Steering Your Customers

Your CX Design Is Not Working. Are You Doing It Right?

Put Your Things Together for an Awesome Customer Experience

Struggling Through Your Digital Transformation? Prioritize Employees

What’s Your Future of Work Path With Artificial Intelligence?

Have You Recognized the Potential of the Composable Digital Experience Stack?

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